Company Profile: Freshokit India Pvt. Ltd.

Introduction

Freshokit India Pvt. Ltd. is a fast-emerging FMCG and wellness enterprise committed to creating health-oriented, natural, and consumer-friendly products. With a unique blend of traditional Indian Ayurvedic knowledge and modern scientific innovation, Freshokit has established itself as a trusted name in the categories of tea, coffee, and wellness supplements.

Its current portfolio consists of three strong brands — Freshville Tea, Brew Star Coffee, and Shree Ayurveda — each designed to meet diverse lifestyle needs. The company is also preparing to launch its premium global label, Aaurash, in the USA and Middle East, aiming to establish a strong Indian presence in the international wellness market.

Company Background

Founded with a mission to bring authentic wellness products into everyday life, Freshokit India Pvt. Ltd. has grown rapidly in the Indian FMCG sector. The company caters to health-conscious urban consumers, working professionals, and wellness seekers while also reaching rural households through affordable and effective products.

Freshokit is guided by a deep sense of social responsibility — donating ₹10 for every product sold to Indian war heroes and their families. This model ensures that every purchase not only promotes personal health but also contributes to a greater cause.

Mission and Vision

Mission:
To provide consumers with authentic, safe, and innovative FMCG products that promote health, wellness, and happiness while maintaining transparency and ethical practices.

Vision:
To become a globally respected FMCG and wellness company from India, known for its authentic herbal formulations, innovative teas and coffees, and social contributions.

Core Values

  • Authenticity: Genuine products rooted in Ayurveda and natural health.

  • Innovation: Creating blends and formulations that address modern lifestyle challenges.

  • Sustainability: Environment-friendly sourcing, packaging, and processes.

  • Integrity: Building trust through ethical and transparent business.

  • Social Good: Linking every sale with support for Indian war heroes.

Brand Portfolio

1. Freshville Tea

Freshville Tea is Freshokit’s flagship tea brand in India, specializing in herbal and functional blends. It is widely recognized for providing affordable wellness teas with targeted health benefits.

  • Key Products: PCOS/PCOD Tea, Antidiabetic Herbal Tea, Slimming Tea, and Daily Wellness Herbal Infusions.

  • Market Positioning: A trusted, health-first tea brand for the Indian market.

  • Target Consumers: Women’s wellness segment, health-conscious families, and young professionals.

2. Brew Star Coffee

Brew Star Coffee represents Freshokit’s entry into the premium coffee segment. Crafted for India’s growing coffee culture, it brings café-style experiences into homes and offices.

  • Key Products: Classic Roasts, Herbal-Infused Coffee Variants, Specialty Global Blends.

  • Market Positioning: A modern and aspirational coffee brand for urban India.

  • Target Consumers: Coffee lovers, professionals, and hospitality businesses.

3. Shree Ayurveda – Wellness Brand

Shree Ayurveda is Freshokit’s dedicated wellness brand, rooted in Ayurveda and natural health science. It provides solutions for preventive care, lifestyle disorders, and vitality enhancement.

Sub-Brands and Products under Shree Ayurveda:

  • Joint X – A joint health supplement to support flexibility, mobility, and relief from joint stiffness.

  • Pilocare+ – A natural care solution designed to help with piles and digestive well-being.

  • Stamina Booster Extra – A formulation for energy, vitality, and overall stamina enhancement.

  • Market Positioning: A holistic Ayurvedic wellness brand for everyday health needs.

  • Target Consumers: Adults seeking preventive care, wellness support, and natural alternatives to chemical-based medicines.

4. Aaurash – Global Wellness Brand (Upcoming)

Aaurash is Freshokit’s premium wellness brand for international markets, launching first in the USA and Middle East. It is positioned as a global lifestyle label with a focus on functional wellness teas.

  • Signature Products for Launch:

    • Gluvera – Sugar Control Herbal Tea

    • Aurimune – Immunity Booster Blend

    • Trimora – Slimming Tea

    • Cardiora – Heart Care Tea

  • Market Positioning: A premium global wellness brand combining Ayurveda with modern packaging and international appeal.

  • Target Consumers: Global wellness enthusiasts, premium tea drinkers, and health-conscious individuals.

Social Responsibility (CSR)

Freshokit India Pvt. Ltd. follows a unique CSR model where for every product sold, the company donates ₹10 to Indian war heroes and their families. This initiative has created a deep emotional connection with customers who value purpose-driven brands.

Market Presence

Domestic Market

  • Retail Network: Partnerships with wholesalers and modern trade outlets.

  • E-commerce: Presence on Amazon India, Flipkart, and other platforms.

  • Institutional Sales: Supplies to offices, cafés, and wellness outlets.

International Expansion

  • USA: Aaurash products launching on Amazon USA with compliance completed.

  • Middle East: Entry planned through partnerships and direct distribution.
    This marks Freshokit’s transformation into a globally competitive FMCG brand from India.

Quality and Compliance

  • Ingredient Sourcing: Herbs and teas are procured from certified farms.

  • Manufacturing Standards: Facilities compliant with FSSAI, ISO, and international safety regulations.

  • Testing: Multi-level quality checks ensure safety, purity, and effectiveness.

  • Packaging: Premium, eco-friendly designs that preserve freshness and enhance shelf appeal.

Leadership

Freshokit is led by two co-founders with a shared vision of building a globally respected FMCG company from India:

•    Mr. Hemant Garg – Founder & Director, B. Com (Hons.); expertise in operations, compliance, and international business strategy
•    Smt. Pushpa Devi – Director; contributing to strategic planning and corporate governance

•   Mr. Sunil Kumar – Founder & Director, expertise in product development, R&D, and domestic market growth

With their combined experience, the leadership ensures quality, compliance, and strategic growth across domestic and international markets.

Their leadership balances entrepreneurial vision with disciplined execution.

Future Roadmap

  1. Global Expansion: Establish Aaurash as a premium wellness brand in USA and Middle East.

  2. Domestic Growth: Strengthen Freshville Tea, Brew Star Coffee, and Shree Ayurveda’s reach across India.

  3. Product Innovation: Introduce more targeted wellness products under Shree Ayurveda.

  4. Digital Growth: Build a direct-to-consumer digital platform.

  5. Sustainability: Invest in eco-friendly packaging and farmer development programs.

Achievements

  • Freshville Tea’s growing acceptance as a trusted herbal tea brand in India.

  • Successful creation of Brew Star Coffee, catering to modern coffee drinkers.

  • Introduction of Shree Ayurveda wellness products with unique sub-brands like Joint X, Pilocare+, and Stamina Booster Extra.

  • Completion of regulatory compliance for Aaurash’s global launch.

  • Recognition for CSR contributions to war heroes.

Conclusion

Freshokit India Pvt. Ltd. is a visionary FMCG company that bridges Indian traditions and global wellness trends. With strong domestic brands like Freshville Tea, Brew Star Coffee, and Shree Ayurveda, and the upcoming international launch of Aaurash, the company is poised for rapid growth and global recognition.

By combining authenticity, innovation, and responsibility, Freshokit is not just building products, but a legacy of trust, health, and social good.